While designing the Coinworks new content rich website, it was important to highlight their stunning collection of rare coins and banknotes creating the right ambience and atmosphere, and providing access to their back catalogue of coins, and banknotes, industry news, and media coverage. The website exudes class and quality with the use of high end photography throughout.
The Coinworks website contains many forms, both embedded, and pop-up allowing visitors to enquire about coins and notes, sign-up to receive catalogues and newsletters via email. Email marketing has been an important part of their overall marketing strategy. Being able to easily create and communicate with their database on a regular basis, keeps them top of mind. This is all achieved via the site admin area saving them time without having to import and export mailing lists and re-create content in another product.
Adding a search function to the website, allowed visitors to instantly find the coins they were looking for, without having to navigate through 10's to 100's of individual coin listings. It also allowed them to expose visitors to news surrounding those particular coins.
MODD had the ability to quickly grasp the mechanics of our niche industry and were easy to deal with throughout the life of the the project. MODD also proved to be good listeners, flexible and professional throughout. We are extremely happy with the end product.